Brilliant!
Nope, not a Guinness ad, but a PSA for a decidedly less decadent idea. (Courtesy of Cape Town-based advertising blog Cherryflava.)
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Ta da - the winner of The Times Young Creatives Competition held at Design Indaba has been announced...and here's the winning ad.
No T&A, no unnecessary stunts, no excessive Photoshop work...in fact no electricity-using computer generated design at all, just a pencil and a simple sheet of paper, all of which took 2 hours from brief to final ad to create.
Simple, but thought provoking. The winners head to Zanzibar, and Ogilvy score a full-page in The Times for another pro bono client.Jennifer Macfarlane, art director, and Cuan Cronwright, copy writer, of Ogilvy Cape Town who won the competition created their hand-drawn ad without using a computer or any other electrical equipment. The ad was stylishly hand-crafted with a simple pencil and the copy highlighted that 350 watts of electricity was saved by switching the computer off for two hours.
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