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Notes from Berkley "No Auditions" Teleseminar

 

 

 

 

Susan Berkley's “Tons of Voice-overs Without Tons of Auditions” teleseminar earlier this evening --- referenced in yesterday's post --- featured some great tips, useful for novice as well as intermediate to advanced VO artists.

First of all, make no mistake: auditioning is a necessary part of the voice actor's professional life. The key is to remember that it should be only a part, and not the whole, of the search for jobs. I liked Susan's use of the term "slack adjusters" as one way of looking at auditions. The term comes from retail, in reference to big-ticket items that are expensive and don't fly off the shelves; however, just one sale of such an item can put a store in the black for that month. The problem is, no retail store can survive solely on that one big purchase, just as a voice artist can't afford to wait on landing that one magic job.

The focus, Susan drives home, should be on prospecting, marketing, and selling yourself. Instead of waiting for a buyer to pick you from among hundreds, seek out potential clients and make yourself the only choice when they need a VO. It's not as easy as staying on the audition treadmill, but it's far more rewarding.

Just to add my own $0.02: Landing a good agent --- you know, the one who sends you all those auditions --- isn't likely to happen in the first place unless you can convince them you're able to make money. Once you've got your own list of clients, having made yourself their choice, agents will look favorably on your pitches.

More information on Susan Berkley's upcoming seminars and classes at GreatVoice.com.

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