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October 28, 2010

FaffCon2: Atlanta 2011!

The success of the first FaffCon event in Portland has led to FaffCon 2, coming to Atlanta in 2011. Early registration begins November 1st!

FaffCon is a voiceover "unconference"; instead of being locked in to seminar or workshop content dictated by others, you get to choose what aspect of voiceover work gets discussed/worked on/et cetera. Congrats to FaffCon's organizer, Amy Snively, on the success of the (un)conference!

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October 25, 2007

The Internet Marketing Plan for Voice Actors

 

I've spoken several times on this blog (and elsewhere) of a key necessity for beginning voice artists: to recognize that having a good voice means nothing if you don't learn how to use it. However, even developing stellar vocal skills and gaining years of experience will do nothing for the VO artist who doesn't learn how to make buyers aware of his or her existence.

Stephanie Ciccarelli of Voices.com has introduced an e-book to address this very issue: The Internet Marketing Plan for Voice Actors. It's a 35-page document with a good deal of information not only on using the internet for marketing and promotion, but on key concepts like Branding, Advertising and Positioning that can be applied offline as well.

The strength of the book is in its organization, and also its straightforward delivery. Even for voice artists who've already discovered the importance of SEO (Search Engine Optimization) and apply it, there's a great deal of value in having a basic, starting-point online-marketing guide contained in one accessible package. For example: SEO can be a daunting concept to tackle in and of itself, but Stephanie does a superb job in breaking it down and presenting it as just one facet of an overall online-marketing plan. Also, the world of social networking --- yes, that's right, sites like MySpace aren't just for kids and rock stars --- is opened up and presented as an exceptionally valuable tool.

As I've said before, there's no shortcut to hard work; marketing yourself online is an absolute necessity for voice artists these days, and it's a task that does require time and effort. The Internet Marketing Plan for Voice Actors makes for a great way to ensure that your efforts are focused and efficient.

 

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October 24, 2007

This Time, Free is Good.

 

If you've read any of this blog in the past, you'll know that I'm usually skeptical of things given away for free; in terms of value, one usually gets what one pays for. With that in mind, I'm pleased to be able to report a happy exception to that rule. (Many thanks to fellow VO artist Joe Rodriguez for finding this one first.)

Intuit, the makers of Quickbooks (you may have heard the name; it's the market leader in small business accounting software) has made their QuickBooks Simplestart 2008 accounting software available for free. While you'd be right in thinking that this package isn't as fully-featured as the paid editions, it's not a time-limited demo or a stripped-bare version either; it's a completely functional program that allows you to create professional-looking invoices and sales receipts, track customer and vendor contacts, and further organize your business expenses. I've started using it myself the past few days, and I'm glad to say it makes this aspect of the business less of a chore.

Oh, and while I wouldn't be opposed to the idea, I assure you that this isn't a paid endorsement. It's rare that "free" and "worthwhile" go together, so I'm more than happy to let everyone know when it does.

 

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