I've spoken several times on this blog (and elsewhere) of a key necessity for beginning voice artists: to recognize that having a good voice means nothing if you don't learn how to use it. However, even developing stellar vocal skills and gaining years of experience will do nothing for the VO artist who doesn't learn how to make buyers aware of his or her existence.
Stephanie Ciccarelli of Voices.com has introduced an e-book to address this very issue: The Internet Marketing Plan for Voice Actors. It's a 35-page document with a good deal of information not only on using the internet for marketing and promotion, but on key concepts like Branding, Advertising and Positioning that can be applied offline as well.
The strength of the book is in its organization, and also its straightforward delivery. Even for voice artists who've already discovered the importance of SEO (Search Engine Optimization) and apply it, there's a great deal of value in having a basic, starting-point online-marketing guide contained in one accessible package. For example: SEO can be a daunting concept to tackle in and of itself, but Stephanie does a superb job in breaking it down and presenting it as just one facet of an overall online-marketing plan. Also, the world of social networking --- yes, that's right, sites like MySpace aren't just for kids and rock stars --- is opened up and presented as an exceptionally valuable tool.
As I've said before, there's no shortcut to hard work; marketing yourself online is an absolute necessity for voice artists these days, and it's a task that does require time and effort. The Internet Marketing Plan for Voice Actors makes for a great way to ensure that your efforts are focused and efficient.